Digital transformation and culture change needs to go together if you are planning to do the journey. Not doing so will only fail your efforts. Nobody wants that, right? So, read on to know.
Digital Transformation and Culture Change
Today, traditional culture can do more harm than good. To make a digital transformation, you first need to change your culture. Here are the top three ways to go about it:
1. Work with your workforce
Know the factors affecting employee performance
This change cannot be imposed on employees. It has to be worked through with them. Why are digital marketing professionals good at this? Their job involves changes being made to brands to ensure they are up-to-date.
2. Make it a habit
Digital marketing professionals know that habits are the way forward. They know how to break down big tasks into smaller steps that can be easily performed each day. The result is that these small steps become a habit for employees, who then become more comfortable with the change being made.
3. Set specific goals
You have to set realistic goals before you start. This starts with stating the problem you are trying to solve. Only then can you work out how much time and resources you need to allocate to each problem.
Digital Transformation and Culture Change: Why?
Now that you know what needs to be done, let’s look at why your business needs to make this cultural change.
1. It is the future of your business
Change culture today or watch other companies steal your business. The best way to be ahead of your competitors is to adopt the new technology before they do, not after. If you wait for them, then it will be too late. You will have lost customers who have gone over to the other side.
2. It helps in technical growth
If employees are willing to test out new technologies, then they can use their creativity and imagination when doing so. This means that they will come up with new ideas that can help in technical growth.
3. It increases productivity
When employees are involved in digital marketing, they have a sense of pride in their work. This results in better productivity because everyone wants to get their work done faster so that they can go home faster.
4. It makes better use of your resources
If employees are encouraged to give their input on how digital marketing should be conducted, then they will have a vested interest in taking care of company resources. This means that digital marketing professionals will not have to constantly replace broken tools and equipment because the right ones will have been purchased already.
5. It encourages employee loyalty
Employees who feel like they are part of the decision-making process are more likely to stay with their company for longer periods because they feel like they are playing an active role in the business’ success rather than simply carrying out orders from above without any say in how things should be done.
What Are Your Plans?
So, are you ready to make digital transformation and culture change happen? If you are still unsure how to go about it, then follow the tips listed above.