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Change Management

Digital Transformation Approach

What digital transformation approach should you take? If you are planning to do this journey, you should know this. Read on to know more.

Digital Transformation Approach

A digital transformation approach will help you to know how to go about the process. This approach will help you to understand how business can be boosted through digital transformation.

This will help you to figure out how the market is changing and what are the factors that are changing it? What is happening in your industry? What are your customers looking for? How are customers engaging with you? How are you engaging with customers? What are customers expecting from you? What are your goals? How do you want to achieve them?


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If you set an approach to your journey, then you will have a clear idea of where to begin and how to move forward. The approach will help you to understand the technology trends and how you can use technology to achieve your goals.

Further, the approach will help you to understand how your organization can be transformed into a digital business. The approach will help you to identify the right technologies for digital transformation. The approach will help you set up an action plan for digital transformation.

Types of Digital Transformation Approach

There are different types of approaches to digital transformation.

The first is the Technology-centric approach. This approach is all about focusing on technology. The objective of this approach is to digitize business processes through technology. This approach is also known as the Product-centric approach.

The second approach is the Digitally-native approach. This approach focuses on customer engagement through digital channels. This approach aims to create exceptional customer experiences through digital platforms. Also, this approach also focuses on operations around the digital platform that your business will use to engage with customers.

Let us take a closer look at these two below.

Technology-centric Approach

One of the digital transformation approaches is the technology-centric approach. The purpose of this approach is to emphasize technology and strategy to transform business. Therefore, this type of transformation emphasizes the application and adoption of new technologies, such as cloud computing, social media, mobile computing, and the Internet of things (IoT).

This type of transformation aims to determine business processes and digitize them through technology like cloud computing, social media, and mobile technology, etc.

Digitally-native Approach

Another digital transformation approach is digitally-native or “customer-centric” or “product-centric” transformation. The purpose of this type of transformation is to provide a seamless and personalized user experience for customers and employees through a single interface using a variety of devices and channels such as web, mobile apps, voice, chatbots, etc.

Digital business has become an essential component in every industry due to its efficiency and ease of access as well as self-service capabilities for both employees and customers.

The digital business allows information sharing across verticals as well as horizontal integration across business units that improve efficiency and speed up decision-making capabilities which ultimately helps in improving organizational performance.

So, what type of approach should your company take? Remember, it should fit your company’s needs and will help it become future-proof.


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