Forming the right digital transformation culture should be one of a company’s top priorities in doing the journey. What should they focus on, then? If you want to know, then read on.
Digital Transformation Culture
The right digital transformation culture should be focused on one thing: digital. Why? Because a digital culture is a culture of doing, not a culture of planning. It’s a culture based on concrete actions, not on wordy plans. It’s a culture of experimentation, not a culture of risk-aversion.
Digital transformation is a journey. And you can’t be successful in a journey without being able to learn from your experiences along the way. This means that digital transformation is based on an experimental approach.
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Also, the journey is about forming an organization that is capable of learning from experiments and learning from the results of these experiments. It means that you should have a clear process for identifying what went well and what didn’t go well in each experiment, and for making use of the lessons learned from experiments.
Then, it is also about forming an organization where everyone understands that failure is a natural part of doing experiments, and where everyone knows how to learn from failures. It is not about having a one-time project for digitizing your company. It’s not about publishing a huge list of digital initiatives that should be done by all teams in all departments. That should be seen as one step in the journey, but it should not be the end goal itself.
Also, transformation is about forming an organization where everyone understands that their job isn’t just to do their specific job as well as they possibly can. But to constantly work towards improving the entire company’s digital ecosystem as best as they can too.
Finally, digital transformation is about forming an organization where everyone understands that they will constantly have to change their mindset. Both personally and professionally. That is if they want to stay relevant in this fast-moving world we live in today.
Why Digital Transformation Culture Is Important
It is important to have a digital transformation culture because it is the core of forming an organization that is capable of doing the journey. Without this culture, it will be extremely hard for an organization to get any good results from the journey.
Digital transformation is a continuous journey. And so, what you need to do today, will not be enough for what you need to do tomorrow. And so, if your company’s culture revolves around planning instead of doing, it will be extremely hard for the company to get any good results from the journey.
Also, it means that you constantly learn from what you do. And if your company’s culture revolves around planning instead of doing, it will be extremely hard for the company to get any good results from the journey.
So, if you want to be successful in the journey of digital transformation, it is extremely important to have a culture of doing. A culture based on concrete actions, not on wordy plans. A culture of experimenting, not a culture of risk-aversion.