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Change Management

Digital Transformation Disruption

Digital transformation disruption is proving to be more and more real these days. Companies doing the journey are seeing a disruption. But is this a bad thing?

Digital Transformation Disruption

What is digital transformation disruption? It is the complete disruption of business models that are centered around digital transformation. It is the disruption of the digital transformation business model itself.

Further, it is when you take all of these different forces and disrupt the entire business model you have built your company on. You can imagine how disruptive this can be. You are in a business-as-usual mode, then all of a sudden, you are completely disrupted. Also, you have to find new ways to do things. You have to find new ways to get your product or service out there. You have to find new ways to market it, sell it, deliver it, etc.




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The disruption is the real disruption that is happening in business today. It is not so much the actual digital transformation itself, but the disruption caused by it. The disruption is what changes things so much.

Here are some examples of digital transformation disruption:

  • You get disrupted by your competitors
  • You get disrupted by new technology
  • Or you get disrupted by new ways of doing business
  • You get disrupted by new ways of delivering your product or service to customers
  • You get disrupted by new ways of marketing and selling your product or service to customers
  • Or you get disrupted by all of these things that are changing around you, that you didn’t see coming, that you were not prepared for.

These are the things that disrupt your business model when you are in the midst of a digital transformation project. These are the things that make it hard to make your transition from the old way of doing things to the new way of doing things.

How to Survive a Disruption

To survive a digital transformation disruption, you have to be ready for change, and you have to be able to adapt.

You need to start seeing disruptions coming from a long way away. In some cases, you need to see them before they happen. You need to see them while they are still in the planning stages. You need to see them while they are still in the early stages of implementation. Also, you need a plan for dealing with them before they happen. You need a plan for dealing with all of the different elements that come into play when a disruption happens, including:

  • Technology
  • Business models
  • Operations
  • Marketing and selling
  • Customer relationships
  • Organization structure and leadership

You have to be able to deal with all of these things at once. You have to be able to deal with them quickly and efficiently. Then, you have to know how your company will handle these disruptions when they come up. Otherwise, you won’t survive the changes that come from being disrupted by a digital transformation project.

So, how do you know if you are being disrupted by your digital transformation project? Well, if you are seeing some of these changes, then you are being disrupted. The key to surviving digital transformation disruption is to be ready for it.




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