The right digital transformation people will be the ones to form your unit. These people should be able to help you reach success. Who are they? Keep on reading to find out.
Digital Transformation People
Chief Information Officer (CIO)
First up is, of course, a member of the executives. This person will be in charge of your information systems. This could mean anything from your network to your employee databases. Also, he will be the one to convince the rest of the executives that you need a digital transformation.
Chief Digital Officer (CDO)
Next, we have the Chief Digital Officer. This person will be in charge of leading the transformation efforts. He is the one who will be creating and executing your digital strategy.
Chief Transformation Officer (CTO)
The Chief Transformation Officer will be in charge of the data center. He needs to know how to create a business strategy that will be able to support a digital transformation that is aligned with your business goals and objectives.
Chief Digital Marketing Officer (CDMO)
The CDMO will have a very important role on your team. Because of his knowledge of digital marketing, he will be able to create a strategy for all digital marketing efforts of your company. He will also be setting up a team of digital marketing experts who will help you reach your goals.
The role of a content strategist is to help you figure out what kind of content you should publish and why. First, he needs to figure out what kind of content you need to create for your audience and what’s the best way for you to reach them.
Then, he needs to decide if it’s going to be text, images, video, or something else entirely that you’re going to use as content. Last but not least, he also needs to find out how you’re going to measure the success of your content after it’s been published.
User Experience Designer
Next up on our list is a user experience designer. A user experience designer needs creativity and knowledge about how people use technology in an everyday life to help you design great user experiences for your products or services by using the latest technologies available for this purpose.
Editor/Writer/Copywriter/Content Marketer/Web Content Strategist
As already mentioned above, there are many different terms used when talking about content creation people but they all lead to the same thing: creating great content for your products or services that improve user experience and makes them stay longer on your site or app.
If this is something that you’re not sure how it works, then don’t worry because this is exactly where these people come in handy. They know how to speak in terms that are easy for users so they can understand how to use your new digital tools.
Do You Have These Digital Transformation People?
So, are you still wondering if you have the right people on your digital transformation team? Are you ready to take the plunge into the world of digital transformation? Are you ready to take your company to the next level?