What are some digital transformation skills your company needs to have if you are planning to do the journey? Why are these skills important? Find out the answers below.
Digital Transformation Skills
To be successful in your transformation, your company needs to have someone with skills in cloud computing. Why is that so? Because your company will need to move its data from the existing ERP system into a cloud computing environment. Why?
Moving to the cloud is now becoming a norm in doing digital transformation. Cloud computing is the latest trend in the market. There are many players in this space, which can help your company move to the cloud.
Business Process Management (BPM)
If you want to do transformation digitally, then there is a good chance that you have implemented Business Process Management (BPM). If done correctly, BPM provides a way for people doing digital transformation in an organization to collaborate and coordinate their work by creating a common understanding of processes across the enterprise
BPM helps the enterprise work as a connected system rather than siloed departments or divisions that perform tasks by handoffs and paper trails.
Social Media Management
Another skill to have is Social Media Management (SMM). SMM is a subset of digital marketing. It is a way of building your brand’s reputation and reach with potential customers. SMM is about planning, implementing, and maintaining a company’s social media presence to promote its products and services in an interactive and timely manner.
SMM has become a very important aspect of any digital transformation effort. It is an important part of the digital marketing mix, which includes search engine optimization (SEO), paid search advertising (PPC), and social media advertising (SMO).
If you are planning on doing Digital Transformation, then you need to have people that can do digital marketing. What is digital marketing? Digital marketing is the promotion of brands, products, or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital Marketing is not just about online ads and social media posts. It is about building and managing customer relationships and interactions across multiple communications channels. It requires a range of skills.
Next up, you will need someone with customer relationship management (CRM) skills. This is because your company will have to manage the customer’s relationship with the company. The customer will expect to be able to interact with your company at any time, any place, and on any digital platform.
Your existing business intelligence system is not likely to be able to handle all these new processes and data coming in from various sources. So, this means that you will need someone able to make sense of all this new data coming in. You will need analytics skills. Digital Analytics is an area of business intelligence concerned with the collection, analysis, and reporting of data related to the use of digital technologies, mainly on the Internet.
If you are planning on doing digital transformation, then it would be helpful if you had people with the skills listed above. If not, then it would be helpful if you brought these people into your team or added these as new skill sets.