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Change Management

Digital Transformation and IoT

Digital transformation and IoT should work together so that companies can ensure a higher chance of success. But what is IoT and how can it help your transformation? 

Internet of Things (IoT): What Is It?

The Internet of Things or IoT is an interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure. They are equipped with sensors, processing power, software, and other technologies. And connect to and exchange data with other devices and systems over the Internet or other communication networks.

Some IoT devices we can see today are:

  • Smartphones
  • Smartwatches
  • Smart TVs
  • Wireless speakers
  • Smart refrigerators
  • Smart plugs
  • Fitness gear
  • And many more…

IoT helps businesses to be more efficient. If your company is still not using IoT, it is time to change. Think of the possibilities if the data from these smart devices could be analyzed and used in your business. How can you use it? 

It can help you improve your business processes. As an example, you can monitor the use of equipment or measure real-time traffic conditions. You can also use it for predictive maintenance or real-time optimization of routes or logistics operations.

With IoT, you can collect data from the field to turn into actionable insights for better business decisions. This will help you make informed decisions, reduce costs, and increase revenue. It will also help you better understand your customers’ behavior and anticipate their needs. 

Do not hesitate to start tracking data from your machinery or other assets. You can do this with IoT sensors that are connected to the internet, analyze the data, and take actions accordingly. Or you can track your employees’ performance through wearable devices that measure their productivity and efficiency. 

Digital Transformation and IoT

It will help your company become more customer-centric by collecting useful insights about what customers are thinking, doing, or saying on social media. So that you can improve their experience with your brand. It will also help provide personalized customer service by listening to what they have to say on social media so that you can give them what they want quicker than ever before.

Further, it will also help companies collaborate better by connecting different departments so that no one is working in silos anymore. It will enhance employee engagement because employees will be able to monitor their performance through wearable devices that monitor their fitness levels at work. So they can boost productivity while keeping healthy at the same time because keeping fit and healthy at work also boosts employee engagement and work productivity too! 

It will improve customer engagement because customers will receive real-time updates on products and services. This is through smartphone apps and social media so that they stay engaged with your brand even when they are not physically in front of you! 

Conclusion

As you can see, IoT is a very powerful tool that can help companies transform their business. If you want to start using IoT in your business, then you need to see what your company needs and fill them with these devices.

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Digital Transformation Skills

What are some digital transformation skills your company needs to have if you are planning to do the journey? Why are these skills important? Find out the answers below.

Digital Transformation Skills

Cloud Computing

To be successful in your transformation, your company needs to have someone with skills in cloud computing. Why is that so? Because your company will need to move its data from the existing ERP system into a cloud computing environment. Why?

Moving to the cloud is now becoming a norm in doing digital transformation. Cloud computing is the latest trend in the market. There are many players in this space, which can help your company move to the cloud.

Business Process Management (BPM)

If you want to do transformation digitally, then there is a good chance that you have implemented Business Process Management (BPM). If done correctly, BPM provides a way for people doing digital transformation in an organization to collaborate and coordinate their work by creating a common understanding of processes across the enterprise

BPM helps the enterprise work as a connected system rather than siloed departments or divisions that perform tasks by handoffs and paper trails.

Social Media Management

Another skill to have is Social Media Management (SMM). SMM is a subset of digital marketing. It is a way of building your brand’s reputation and reach with potential customers. SMM is about planning, implementing, and maintaining a company’s social media presence to promote its products and services in an interactive and timely manner.

SMM has become a very important aspect of any digital transformation effort. It is an important part of the digital marketing mix, which includes search engine optimization (SEO), paid search advertising (PPC), and social media advertising (SMO).

Digital Marketing

If you are planning on doing Digital Transformation, then you need to have people that can do digital marketing. What is digital marketing? Digital marketing is the promotion of brands, products, or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital Marketing is not just about online ads and social media posts. It is about building and managing customer relationships and interactions across multiple communications channels. It requires a range of skills.

Customer Relations

Next up, you will need someone with customer relationship management (CRM) skills. This is because your company will have to manage the customer’s relationship with the company. The customer will expect to be able to interact with your company at any time, any place, and on any digital platform.

Digital Analytics

Your existing business intelligence system is not likely to be able to handle all these new processes and data coming in from various sources. So, this means that you will need someone able to make sense of all this new data coming in. You will need analytics skills. Digital Analytics is an area of business intelligence concerned with the collection, analysis, and reporting of data related to the use of digital technologies, mainly on the Internet.

Conclusion 

If you are planning on doing digital transformation, then it would be helpful if you had people with the skills listed above. If not, then it would be helpful if you brought these people into your team or added these as new skill sets.

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Change Management

Digital Transformation People

The right digital transformation people will be the ones to form your unit. These people should be able to help you reach success. Who are they? Keep on reading to find out.

Digital Transformation People

Chief Information Officer (CIO)

First up is, of course, a member of the executives. This person will be in charge of your information systems. This could mean anything from your network to your employee databases. Also, he will be the one to convince the rest of the executives that you need a digital transformation.

Chief Digital Officer (CDO)

Next, we have the Chief Digital Officer. This person will be in charge of leading the transformation efforts. He is the one who will be creating and executing your digital strategy. 

Chief Transformation Officer (CTO)

The Chief Transformation Officer will be in charge of the data center. He needs to know how to create a business strategy that will be able to support a digital transformation that is aligned with your business goals and objectives.

Chief Digital Marketing Officer (CDMO) 

The CDMO will have a very important role on your team. Because of his knowledge of digital marketing, he will be able to create a strategy for all digital marketing efforts of your company. He will also be setting up a team of digital marketing experts who will help you reach your goals.

Content Strategist

The role of a content strategist is to help you figure out what kind of content you should publish and why. First, he needs to figure out what kind of content you need to create for your audience and what’s the best way for you to reach them.

Then, he needs to decide if it’s going to be text, images, video, or something else entirely that you’re going to use as content. Last but not least, he also needs to find out how you’re going to measure the success of your content after it’s been published. 

User Experience Designer

Next up on our list is a user experience designer. A user experience designer needs creativity and knowledge about how people use technology in an everyday life to help you design great user experiences for your products or services by using the latest technologies available for this purpose. 

Editor/Writer/Copywriter/Content Marketer/Web Content Strategist

As already mentioned above, there are many different terms used when talking about content creation people but they all lead to the same thing: creating great content for your products or services that improve user experience and makes them stay longer on your site or app.

If this is something that you’re not sure how it works, then don’t worry because this is exactly where these people come in handy. They know how to speak in terms that are easy for users so they can understand how to use your new digital tools.

Do You Have These Digital Transformation People?

So, are you still wondering if you have the right people on your digital transformation team? Are you ready to take the plunge into the world of digital transformation? Are you ready to take your company to the next level?

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Change Management

Measuring Digital Transformation

Measuring digital transformation can be tricky if you do not know what to measure. You will make mistakes. So, what are the important areas you need to measure? Read below to know.

Measuring Digital Transformation

In case you do not know, not all data is useful. So, when measuring digital transformation efforts, you need to know which areas to focus on. This is where you can get the right data you need.

Businesses do not use digital transformation to its full potential. They do not know what areas to focus on for success. But knowing these areas will help your digital transformation. So, if you want to measure digital transformation, you need to know what areas to focus on. Here are the four important areas:

Employee Engagement and Satisfaction

One area you need to focus on is employee engagement and satisfaction. You need to know how employees feel about the digital transformation efforts. If employees are not engaged, it will be hard to move forward. Thus, if you want to measure your digital transformation efforts, make sure you measure employee engagement and satisfaction.

Measure the work environment. You can use surveys or focus groups. Find out if employees are happy with the new changes. If they are not, you need to focus on improving their job satisfaction.

Analytics

Another area of importance is analytics. You will need data on how well your digital transformation efforts have worked so far. This data can help you figure out what areas require more attention or improvement. So, when measuring digital transformation, analyze the data carefully so you can determine where improvements are needed. Without data, you cannot improve your digital transformation efforts.

For example, you might discover that customer satisfaction has decreased over time even though your company has put more effort into digital transformation efforts. This could mean that your company needs to focus more on improving customer satisfaction.

Customer Experience

Another area of importance is customer experience. You need to know how customers feel about your digital transformation efforts. If customers are not happy with your efforts, you might not succeed. It is important to measure the customer experience so you can improve your services or products as needed.

To measure customer experience, interview customers and ask them about their experiences with your business. They can share their experiences and tell you what they like and dislike. This information will show whether your digital transformation efforts have improved the overall customer experience.

Business Processes and Workflows

The third area of importance is business processes and workflows. You need to know how your employees use digital tools for effective workflow and business processes. If your employees do not have effective workflows, it could be hard for them to perform their jobs. So, if you want to measure digital transformation, measure how well employees use digital tools for improving business processes or workflows.

Measure Digital Transformation

As you can see, you will need to measure digital transformation if you want to improve it. You can measure these areas or others that are important to your company. To measure digital transformation, you need to use the right data collection techniques.

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Change Management

Digital Transformation Unit

A digital transformation unit is what you need to form if you are planning to transform your company. This unit will spearhead your efforts. How is that so? How do you form one?

Digital Transformation Unit

What is a digital transformation unit? It is a small team that spearheads the transformation of your company to digital. This transformation is aimed at making your business more efficient and effective.

The unit is the brainchild of the HR department. It is a smaller group of people who are tasked to spearhead the digital transformation of your organization. This team should be composed of individuals who are well versed with the effort to be made.

Digital Transformation Unit: The Members

Team members are not necessarily executives or managers. They are employees who have shown potential in their field. They are also employees who have good relations with their co-workers and with management.

The team leader should be an executive or manager, but can also be an employee who is passionate about the transformation process. The team leader must have the right skills to transform happen. 

Team members should be able to communicate well with their co-workers. They should also be tech-savvy and knowledgeable about the Internet, social media, and digital trends.

The team leader should have good organizational skills. The team leader must be able to identify the needs of the company and how it will benefit by changing its processes into digital processes. 

What does the team do? This team will conduct interviews to determine the needs of the company. It will then come up with a list of digital tools that can help the company achieve its goals.

The team will also brainstorm ways on how to effectively use these tools. It will also conduct tests to determine which of these tools work best for the company.

How Do You Form One?

How do you form this unit? The first thing you need to do is identify who among your employees are tech-savvy, passionate about digital transformation, well versed with marketing trends, and well versed with what is trending now in social media.

These employees are ideal for this unit. You can choose to include other employees too, but make sure they are tech-savvy. You may opt to include employees from other departments as well if they are tech-savvy. But make sure you don’t include them in large numbers since you want this unit to be small enough to be effective. 

The next step is for this group of employees to come up with a list of goals that they want your company to achieve once it transforms into a digital format. Do not let them just sit down and think about it though because this is not enough time for them to produce results. 

Once your employees have produced a list, have them come up with ideas on how these goals could be achieved using digital tools that are available today. You can ask them to brainstorm on their own or you can form a group where they can share their ideas.

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Change Management

Digital Transformation Maturity

At what level is your digital transformation maturity? Are you able to pinpoint it or do you have no idea at all? If not, then this article is for you. So, keep on reading to know.

Digital Transformation Maturity

What is digital transformation maturity? It is a state of being where you have come out of the first stage of digital transformation i.e. the first stage of the digital transformation lifecycle.

There are five stages of the Digital Transformation Lifecycle. They are:

The First Stage

The first level of digital transformation maturity is also called level zero or level zero maturity. This is the initial stage where you are not able to say that you are ready for digital transformation or that you are not ready for it. This is because you don’t know what digital transformation is and what its implications are on your business.

This level is mainly characterized by unawareness. Unawareness about what digital transformation means, its impact, and how to do it.

The Second Stage

The second level of maturity is also called level one or level one maturity. This is the next level after the unawareness stage. This level is characterized by being aware of what digital transformation means, being aware of its impact on your business, and being aware of how to go about digital transformation.

The second stage is also characterized by making preparations for digital transformation, but because these preparations are not complete, it is still hard to say that you have come out of the first stage that you have entered into the second stage.

Level one maturity means that you have made preparations for digital transformation, but these preparations are incomplete and inadequate.

The Third Stage

The third stage or level two maturity is where you can say that you are ready for digital transformation. Level two maturity means that you have come out of the unawareness stage and have entered into the preparation stage.

This level is characterized by having a high focus on technology and having completed the preparations for digital transformation. Also, this means having started adopting new technologies and processes, having started building up a workforce that is capable of using technology, and having started making changes to the business model.

Level two maturity also means that you are now able to assess the impact of digital transformation on your business.

The Fourth Stage

The fourth stage or level three maturity is where you can say that you have achieved digital transformation. This is an advanced stage where you can integrate various technologies, processes, and organizational structures in your business.

Level three maturity also means that you have achieved integration across all your business functions, your business functions are now integrated. Hence the name ‘level three’.

This is where you can say that you have come out of digital transformation and into digital transition. This is the final stage of the Digital Transformation Lifecycle.

Digital Transformation Maturity What Level Are You On?

So, now that you know what the stages of the Digital Transformation Lifecycle are, you can now answer the question that I have asked. Are you able to say that you are ready for digital transformation?

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Change Management

Digital Transformation of Companies

What does the digital transformation of companies mean? What is happening today? If you want to know more, then read below.

Digital Transformation of Companies

Digital transformation is an essential part of the companies and organizations in the present time. It is a process of change, which leads to a new and innovative business model.

Digital transformation of companies means that companies must improve customer experience, optimize operations and reduce costs. Also, it means that organizations should increase revenue, improve productivity and use resources more effectively.

This is not easy, but it is possible. Most importantly, it is necessary to implement changes at all levels: from top management to the shop floor employees. The digital transformation of companies can happen through automation (robots, AI). Or with the help of new technologies (Internet of Things). Or by collaboration with other companies.

Digital transformation is not just a change of corporate culture, but also a change of corporate values. This means that the company must develop new management styles to manage the transformation process.

Digital Transformation – Challenges and Risks

Digital transformation offers many opportunities for companies and organizations but also poses several risks and challenges. The main challenge for managers is to ensure the successful implementation of digital transformation projects.

Further, some challenges for companies that have adopted digital transformation are as follows:       

  • Creating customer loyalty and ensuring customer retention
  • Lack of coordination between business units (departments)
  • Lack of leadership in implementing digital transformation projects
  • Also, lack of skills in implementing digital transformation projects
  • Lack of understanding by employees of digital transformations
  • Little to no support by senior management
  • No digital transformation strategy
  • Lack of understanding of customer needs

Strategy and Benefits

To implement a successful digital transformation strategy, it is necessary to have a clear understanding of the current situation. This will help you define a clear goal and decide what actions should be taken to achieve this goal.

Digital transformation – a new strategy based on business innovation. It should be aimed at solving customer problems and achieving competitive advantages in the market. In addition, it should lead to increased market share, increased revenues, and higher profits.

The main benefits of digital transformation for companies are as follows:       

  • Improved customer experience
  • Increased revenue due to increased sales or services
  • Decreased costs due to optimization of operations Improved productivity due to optimization of operations
  • More effective use of resources due to optimization of operations
  • Reduced costs due to automation (robots, AI)

All these benefits will lead to an increase in profitability and competitiveness in the market. Also, digital transformation will lead to increased market share and increased profitability.

The benefits for customers of digital transformation are as follows:       

  • Improved customer experience                        
  • Improved customer service
  • Greater availability of goods and services
  • Improved convenience of use (convenience, delivery)
  • The lower price of goods and services due to competition in the market
  • Increased number of goods and services

Digital transformation will give customers more opportunities to obtain goods and services. This can be achieved through various product or service upgrades. Digital transformation will also lead to a better customer experience, which is one of the keys to success.

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Change Management

Digital Transformation at Scale

Taking a look at digital transformation at scale is what companies need to do to make the right strategy. It will help them see the transformation as a whole. Why is that important? Read on.

Digital Transformation at Scale

Companies planning digital transformations, as the name implies, need to look at the whole picture. Not just some part of it. They need to look at the whole company from a strategy standpoint, from a technological standpoint, and a cultural standpoint.

Digital transformation takes some planning. It’s not something you can do overnight and be ready for it. It takes time and effort and a lot of decision-making and change management and so on. It is not an event or a project, it’s a process. It’s something that will change your organization over time, not all at once.

When we think about digital transformation projects we tend to think about them as projects that will give us shiny new features. They do give us those features but they also change the company. They change it in many ways that are not always obvious at the beginning. And the changes are not something that you can stop, they are something that just happens.

Digital Transformation doesn’t come out of nowhere, projects do not happen in a vacuum. Most of them start because of some business problem. The business has some problems, like for example customers demanding a new feature or some other business problems and they need to solve them.

The problem should be the reason why you want to start digital transformation because it makes it easier to focus on goals and goals are what makes digital transformation successful.

Digital Transformation Goals to Reach

Now, let’s take a look at some goals that companies might want to achieve with digital transformation projects:

  • Improve your customer experience – Your customers want to experience digital products that are easy to use. They want to buy things online quickly and easily. They want to reach support quickly and easily if they have any problems. So, they want it all, whenever, wherever they need it. It’s really hard to accomplish but it is possible. And your competitors will do everything they can to implement it first so you need to be there already when they come knocking on your door with their offerings.
  • Making the right choices. When you talk about the digital transformation at scale you can see that there are many changes needed in the company itself, not just the product or service offerings that the company has or how it delivers those offerings to customers or clients or patients or students or whatever they might be called in your industry.

Digital Transformation consists of many components all working together as one single system which is why it needs a strategy and a plan for implementation and execution if you wish to succeed with it and make your company a strong competitor in today’s marketplace.

Last Words

As you can see, digital transformation is not something that happens overnight or in one single project. You need to take a look at the whole company and make sure that all parts of the company are working together towards the same goals.

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Change Management

Digital Transformation Analyst

What is a Digital Transformation Analyst? Have you heard about this position or job before? If you are interested in knowing, then read on.

Digital Transformation Analyst

A Digital Transformation Analyst is a person who will ensure that the business is transformed into a digital business. The analyst takes data to the next level by not only making sure that the data is flowing but also ensuring that it is accurate and up to date.

Digital transformation starts with the gathering of data, which will be done by this person. Also, there are several things that a Digital Transformation Analyst is responsible for:

  • Identifying new opportunities in various industries that the business can take advantage of with their current digital platform.
  • Analyzing user behavior along with competitor behavior and tracking trends in the industry to help develop a user-friendly platform for customers and employees alike.
  • Analyzing information from internal sources such as sales statistics, customer feedback, sales, and marketing to help improve the overall experience for customers and employees alike.
  • Gathering and analyzing information from social media platforms along with other public platforms. This is to ensure that the business can respond to any negative feedback as fast as possible.
  • Analyzing competitor data to ensure that the business can stay one step ahead of its competition at all times.

A Digital Transformation Analyst is responsible for ensuring that the business is keeping up with technology and responding accordingly. They are responsible for keeping information up-to-date and ensuring that it flows freely and helps employees and customers alike.

What Does a Digital Transformation Analyst do?

The main tasks of a Digital Transformation Analyst include:

1. Analyzing company data and ensuring that it is stored correctly and easily accessible by employees and customers alike. 

2. Analyzing competitor data and using this information to tweak their business processes so that they can stay one step ahead of their competitors at all times.

3. Finding out trends in the industry and using this information to tweak business processes so that they can stay one step ahead of their competitors at all times. 

4. Analyzing user behavior along with competitor behavior and tracking trends in the industry to help develop a user-friendly platform for customers and employees alike. 

5. Providing recommendations for new opportunities within the industry, based on information gathered from internal sources, social media platforms, public platforms along with other sources of information. 

6. Recommending changes to marketing plans as well as sales plans based on information gathered from internal sources, social media platforms, public platforms along with other sources of information. 

7. Analyzing current digital platforms so that any necessary changes can be made to help improve customer experience as well as employee experience. 

8. Recommending new features or changes to existing features so that customer experience can be improved.

Conclusion

As you can see, a Digital Transformation Analyst is a very important part of any business. They are responsible for making sure that the business is not only up-to-date with technology. But also ensuring that they are staying one step ahead of their competition at all times. 

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Change Management

Impact of Digital Transformation

What is the impact of digital transformation in this modern age we are living in today? What are the reasons why there is a need for companies to undergo this journey? Let us know below.

Impact of Digital Transformation

Companies across different sectors now see the need to do a digital transformation, regardless of whether they are in the B2B or B2C industries. This is not limited to the technology sectors, but also includes retail and even health care organizations. Digital transformation allows organizations to leverage their digital assets to improve their customer experience and also tap into new markets. 

Digital transformation is the next big thing that is happening in this 21st century. When you look back in time, you can see that companies transformed with time to continuously deliver value to their customers.

This is the reason why companies like Apple Inc. were able to remain relevant in the market for so long. They understood the need of the customers better than any other company and were able to come up with products that were ahead of their time.

The same goes for companies like Coca-Cola and even IBM. They were able to create a customer base that was loyal and also retained them by consistently delivering value to them.

Digital Transformation is the next step of customer-centricity. It is all about understanding your customers and anticipating their needs and wants more than they do themselves. Companies that can do this well will be able to continuously grow and also enjoy an advantage over their competitors in the market. 

The Impact of Digital Transformation on Companies

Digital transformation has a big impact on companies today, regardless of whether we are talking about small-scale organizations or large-scale enterprises. When you look at the consumer landscape, you will see that the consumers now have a lot of power over the brands that they like and use.

This makes it extremely difficult for companies to retain their valuable customers as they can now easily switch to those brands that offer them better value for their money.

Digital transformation helps companies retain valuable customers by offering them better value for their money and also by creating products and services that are ahead of their time. This allows companies to build long-lasting relationships with their customers which eventually brings in revenue for the company itself.

Customers, who feel valued by any brand, are more likely to buy products from that brand again in the future. The modern-day customer always compares prices when purchasing anything, which makes it extremely hard to get them to come back again after one purchase or experience with your brand.

Conclusion

Digital transformation offers companies an advantage over their competitors by helping them understand what customers want through continuous interaction with them through various channels like social media, mobile apps, etc.

The modern-day customer has many options when purchasing goods online or offline, so it becomes very important for you as a company to understand what they want so you can deliver it to them or at least create something similar that can match up to your competitors’ offers.