Change Management

CMO for Digital Transformation

Having a CMO for digital transformation that is hands-on is crucial. This person will play a big role in ensuring that your company will reach success with the journey. How so? 

CMO for Digital Transformation

A Chief Marketing Officer or CMO is a key member of any marketing team. Their role is to see that the brand is well-known and to ensure that all marketing campaigns are on-brand. CMOs are experts in communication and have a good understanding of marketing tools and tactics that will get your business noticed. 

In addition, a CMO must have an understanding of the company’s financials. A CMO will also play a crucial role in digital transformation, especially when it comes to defining the company’s brand strategy and creating a comprehensive communication plan for all digital channels.

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To ensure a successful digital transformation, you need a CMO who understands how to build a strong brand through communication strategies. A CMO who takes the time to get to know his or her consumers will be able to create effective communication strategies. If you’re looking for a digital transformation partner, then you need someone who is passionate about the brand and has an appetite for communication.

As the last point, it should be mentioned that we don’t necessarily need to hire a new person to take on this role; we can use an existing employee with the required skills and experience. 

CMO for Digital Transformation: 8 Key Skills to Look For

Here are the skills you need to look for:

  • Communication. The ability to communicate effectively with internal and external teams is crucial to design and implement digital communication strategies that work across different channels and contexts. 
  • Understanding of Business Strategy. The ability to understand business strategy and translate this into meaningful digital content is essential if we want our digital communication efforts to support business goals through the implementation of effective communication plans across different channels and media. 
  • Understanding of Digital Channels. The ability to understand the various digital channels (e.g., social media, email marketing, mobile, etc.) and their importance in today’s world are crucial to designing communication strategies that target your consumers in an engaging way and through relevant channels (e.g., Facebook, Google+, Twitter, etc.). This will also ensure that your business achieves its objectives across targeted audiences (e.g., Millennials). 
  • Knowledge of Marketing Tools. In-depth knowledge of all types of marketing tools (e.g., analytics tools such as Google Analytics, CRM tools such as Salesforce, etc.) is essential if we want our digital communication efforts to be effective at all times. Without these tools, the CMO will not be able to measure the success of digital communication strategies. 
  • Media Knowledge. Well-rounded knowledge of all different types of media (e.g., print media, television, outdoor media, etc.) is essential if we want our digital communication efforts to reach our target consumers. 


A successful digital transformation program is contingent on having an effective strategy that is well-communicated and implemented across all digital channels. You must have someone on your side who can effectively execute this strategy.

Change Management

Digital Transformation of Business Cases

What is the digital transformation of business cases? Why do companies need to ensure that they are doing this kind of transformation? To find out more about this, keep scrolling.

Digital Transformation of Business Cases

Business cases are used by the business to approve the project or not. It is a document that contains information about the project. If it gets approved, then it is deemed necessary for the business. If it gets rejected, then the company should not conduct it. And this is because it does not provide any value to the business and its operations.

Digital transformation (Dx) of business cases should be done. Because it helps companies be innovative and creative in their business activities and strategies. It also helps them keep up with other competitors in their market.

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Business cases are not just about approving projects. These documents also show the benefits and disadvantages of doing such projects as well as how they will be implemented.

Why Companies Need Digital Transformation of Business Cases

It is important to know why companies need Dx of business cases because this provides you with a guide on how you can do these transformations digitally.

Businesses should digitally transform their business cases because:

  • They should use technology to create and modify these documents. This can help them save time and other resources that they would otherwise spend on other activities that are not beneficial to the company and its operations. In fact, technology could help companies do their work faster and more efficiently, which makes them more competitive in the market. 
  • They could also use technology to store different kinds of data from different sources so that they could have a better view of their operations and could have an overview of certain things that can help them improve their businesses. 
  • Businesses could also use technology to automate these documents so that they can save money on manual labor, which is expensive and inefficient compared to using technology. 
  • These documents could be shared among different agencies or departments in a company so that all employees have access to it at all times even if they are in different locations or working outside the office or company building.
  • Dx of business cases could also enable companies to improve customer service as well as overall customer satisfaction since all employees could have access to that information anytime anywhere from whatever device they are using at that moment. They could respond quickly to customer queries or concerns without much effort or hassle, which means a faster turnaround time for customers waiting for a response from a company about a certain concern or query they have about a product or service offered by the said company. 

What About Your Company?

So, is your company planning to digitally transform its business cases? Do you have a business case that you can transform digitally? If you do, then you should start working on it now. If you don’t, then this is the time to start creating one. You can use technology to make your business cases digital. 


Business Model Digital Transformation

A business model digital transformation is as crucial as any other kind of transformation. Companies need not overlook this area if they want to achieve success. Why?

Business Model Digital Transformation

What is business model digital transformation? It is a continuous process of identifying your business model and redesigning it to make it more relevant, efficient, and effective in today’s digital world. It is not just about switching from an old business model to a new one. Also, it is about rethinking the way you do business and designing a business model that is conducive for your customers, investors, employees, and partners.

Business model transformation is essentially about changing the way you do business. It does not happen all at once, but rather in stages. The first stage is about aligning your business model with the changes happening around you.  

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Then, the second stage is about transitioning your existing business model to a new one. And finally, the third stage is about building a new high-performance business model that can help you achieve sustainable growth, generate value for your stakeholders and improve your overall competitive advantage.

Why Business Model Digital Transformation?

You need business model digital transformation because the traditional ways of doing business are no longer effective in the face of today’s digital disruptions. The rapid advances in technology are fundamentally altering the landscape of how people work, communicate, consume, travel, and socialize. And this has brought with it profound changes to how businesses operate as well. 

Due to the exponential growth of mobile internet connectivity, mobility has become mainstream for both employees and consumers alike. So has social media which has enabled people to share their experiences living with others on a global scale. This has impacted businesses in many ways including customer acquisition, communications, and marketing, branding, etc. 

Social media networking sites have been instrumental in easing the process of finding jobs by providing platforms for employees to showcase their skills and experience while also making it easier for employers to source talent that can meet their requirements.

In addition to that, the ongoing convergence between online and offline commerce has changed how companies engage with customers online as well as offline. These changes have led to a reduced emphasis on brick-and-mortar stores while also making it easier for people to buy products online from any location or device they choose. 

This has resulted in many e-commerce companies growing rapidly due to their ability to provide what customers want at a lower cost compared to traditional retailers. The ongoing digital revolution is having a profound impact on all aspects of our lives – from how we work and study, to where we socialize and play.

Last Words

So, companies are wise if they understand these changes and take steps to ensure that they can thrive in this new era. Business model transformation is the right thing to do if you want to transform your company. This will give you a clear picture of where your business stands today as well as where it will be in the future.

Change Management

Digital Transformation Vendors

Digital transformation vendors play a big role in a company’s digital transformation. They help small and large companies alike win in their journey. How so? Let us know below.

Digital Transformation Vendors

What are digital transformation vendors? These are companies that help companies in their digital transformation. The question is why do companies need them?

Each company has its digital transformation vision. However, there are a few commonalities that every company wants to achieve. Some of these commonalities include:

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  • Keeping data safe and secure.
  • Having data available in real-time, with no latency.
  • Having the ability to analyze the data in real-time, with no latency.
  • Creating a culture of digital transformation within the company that will further fuel innovation and creativity.

The digital transformation vendors are the ones that help companies achieve these goals. They are “digital transformation enablers.” They help small and big companies alike achieve their digital transformation goals.

Digital Transformation Vendors: How They Help

How do these digital transformation vendors help companies achieve their goals? There are several ways that they help companies achieve their goals.

These vendors help companies achieve their goals through these 4 ways:

1. Helping them design a digital transformation roadmap.

2. Helping them create a culture of digital transformation within the company. 

3. Streamlining business processes to be more efficient, so that they can become more effective and efficient. 

4. Providing technology solutions to easily collect data both from the Internet of Things (IoT) devices as well as from other sources. All without having to invest heavily in infrastructure or software development efforts.

Let’s take a look at each one of them.

Helping you design a digital transformation roadmap

Digital transformation vendors help guide companies through this journey by designing a digital transformation roadmap for them, based on their needs and requirements. The first step towards designing the right digital transformation roadmap for your company is identifying your vision for your company’s future state or desired future state, which is called “company vision statement.” 

Helping you create a culture of digital transformation within the company.

The second way these vendors help is by helping companies create a culture of digital transformation within the company. The first step is by creating a “digital transformation evangelist.” This can be someone from the C-Suite as well as from the IT team.

Streamlining business processes to be more efficient and effective and to achieve your goals

The third way these vendors help companies achieve their goals is by streamlining business processes to be more efficient and effective. So that they can become more efficient and effective and achieve their goals faster. They help companies achieve this by providing solutions that help them.

Providing technology solutions to easily collect data

The last way these vendors help companies achieve their goals is by providing technology solutions that help you easily collect data from the Internet of Things (IoT) devices as well as from other sources. These solutions make it simple to collect data for you to analyze and improve your business.

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Digital Transformation Lab

What is a digital transformation lab? How will your organization benefit if you have this kind of lab established in-house? If you are interested in this concept, then keep on reading.

Digital Transformation Lab

A digital transformation (Dx) lab is a place where you can test or develop new business models, new business systems or platforms, as well as new processes and procedures. It is a place where you can create a setting for experimentation and innovation. 

This lab is a place for learning by doing, learning by experimenting, learning by failing, learning by observing, and learning by listening to your customer/partner/market. Then, the Dx lab is a place for the co-creation of a product or service together with your customer.

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In the digital transformation lab, you have the opportunity to learn from continuous experimentation and from continuous testing of ideas. In this process, you will learn from real people’s behavior and feedback. 

Also, in the lab, you have an opportunity to learn from experiments that others have done before you. You can save a lot of time and money if you can learn from mistakes other people have made before you; but only if you know what those mistakes were and how they could be avoided in the future.

The core function of a digital transformation lab is to experiment and to test new ideas and approaches related to how we should work, produce or deliver products or services in the future.

Lab as a Place for Experimentation

The digital transformation lab is not only a place to experiment with new technologies like wearable technology, the Internet of Things (IoT), 3D printing, artificial intelligence (AI), and robotics. But also it is a place to experiment with new ways of working, with new ways of organizing your work, with new ways of innovating, idea generation, and idea selection processes.

The level of innovation in your organization might be limited by the lack of:

  • knowledge how to innovate effectively because there is no continuous innovative activity going on in your organization;
  • knowledge how to develop innovative solutions because there are no clear processes defined on how to solve problems;
  • skills needed for innovation because there are no people who would like to experiment with their skills;
  • knowledge about what innovations are already available outside because there is no cross-functional team searching for such innovations; and/or,
  • support from top management because they don’t really believe in the ability for innovation at your company

The digital transformation lab is not only a place to experiment with new technologies but also a place to experiment with new ways of working.

A lab is a place where you can test your ideas, your innovations, your experiments together with your customers in order to get their feedback. You can study how they use the product or service that you are developing together with them. You can study what they think about the solution that you provide for them.


So, if you have the opportunity to create a Dx lab in your organization you should ask yourself: What do I want to experiment with? Where should I experiment? Who should I include in the experimentation process?

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Digital Transformation Using DevOps

Companies are doing digital transformation using DevOps today. What does this mean for them? How can DevOps help in their journey? Find out more below.

What Is DevOps?

What is DevOps? It is a culture and movement that emphasizes integration, collaboration, and automatization. This is a key element of digital transformation.

The DevOps culture is mainly defined by 3 values:

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1. Automation

2. Collaboration

3. Culture

Why do we need to use DevOps? There are several reasons why we need to use DevOps. First, it offers to speed up time to market that is needed during the digital transformation. Second, it offers better business results and helps in achieving customer experience expectations. Third, it helps in reducing cost and risk.

Digital Transformation Using DevOps

What is Digital Transformation? Digital transformation means that companies need to transform their way of operating to keep up with the digital changes that they’re facing. This includes their people, processes, and tools.

How does DevOps help in Digital Transformation? DevOps is a key element of digital transformation. It helps in building a culture of testing, delivery, and feedback which is needed in the digital transformation process.

It also helps in ensuring that there is a collaboration between different teams such as development and operations which is essential when they need to work together for better customer experience and continuous improvement.

DevOps also helps in achieving a high degree of automation through continuous testing and release of new features at a faster pace which is very important during the digital transformation process. Then, it also plays a very important role in helping companies to respond to customer feedback at a faster pace by providing more frequent releases and updates.

The DevOps culture also encourages open communication which is essential for this type of organization where there’s a need for constant communication among various teams including operations, development, infrastructure, etc.

The Result of Using DevOps During Digital Transformation

When companies make use of DevOps during the digital transformation, they’re able to achieve several benefits. For example, they’re able to reduce cycle time from months to days for new feature releases.

They’re also able to improve their customer experience as a result of using DevOps. They’re able to respond faster to customer feedback and their improvements are implemented on a more frequent basis.

Here are some ways on how DevOps can help your organization:

  • Ensure that there’s a strong collaboration among different teams including development and operations. This collaboration is vital for a better customer experience and continuous improvement of processes. 
  • Help teams work closely together for better business results. 
  • Ensure that there’s a high degree of automation which is very important during the digital transformation process. 
  • Help in achieving fast release cycles and integration of new features into the product. 
  • Help in ensuring that there’s open communication among different teams.


Digital transformation is a very important element of business growth for companies today. It involves a lot of effort from different teams such as operations, development, and others. 

DevOps plays a key role in this transformation by encouraging strong collaboration among these teams and ensuring that they have better communication with each other which is needed during the transformation process.


Digital Adoption and Transformation

Digital adoption and transformation need to come hand in hand together so that companies can get all their benefits. But what does each team mean and why are they important?

Digital Transformation

Digital transformation is when companies take all the digital tools and technology and put them to use in their core business. This happens when companies start to use social media, mobile, and the cloud as a tool to do their business. Companies need to find ways to take technology and make it better for the consumer.

Digital Adoption

Digital adoption is when companies use these new technologies to help them do their job. For example, using smartphones, laptops, computers, etc. just to get information from their work or just for fun. In this case, digital adoption is a good thing for companies but they should also focus on transformation so that they can get more out of digital tools and technology.

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We can say that digital adoption is the result of digital transformation. How?

Digital Adoption and Transformation

Digital adoption is the result of transformation because companies start to use technology and they become more and more familiar with it so they start to use it for their work and life.

Transformation is especially important for companies because companies that don’t do this will lose the competition to their competitors that use digital technology. Thus, companies need to transform their business and make it better for the consumers.

Digital transformation and digital adoption can help companies make their company better for consumers and also help them save money because they don’t need to pay for other digital tools or technology.

Who is responsible for adoption and transformation Ttransformation and adoption is not only the job of companies but also the of employees. Employees can help companies use technology in their work and also use technology in their personal life. Employees should be familiar with digital tools and technology so that they can support their company’s transformation and adoption.

The best way to do this is through training sessions that are given by the company to their employees so that they can learn more about digital tools and technology that are useful in the work. Employees will benefit from this session because they will be more familiar with digital tools and technology, which will help them in the future when they have to do something using digital tools or technology.

Another way to do this is by creating a culture in your company where your employees are allowed to use social media at work, which will help them understand how important it is to use social media in your business. Creating a digital culture like that is very important because it will show your employees that you are open-minded.


Digital adoption and transformation are very important for companies because if companies don’t do this, then they could lose customers. Because of this, every company needs to focus on these two things so that they can get more out of digital tools and technology.

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Digital Transformation Governance

What is digital transformation governance? How do you implement the right governance when it comes to doing the journey? Let us find out more about that below. So, read on.

Digital Transformation Governance

Digital transformation governance is a set of rules, processes to follow, and levers to pull, to implement the digital transformation successfully in any organization.

The purpose of digital transformation governance is to help the organization achieve its goals in the right direction. Why do we need it?

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It is very much essential when it comes to digital transformation. It helps the organization to follow the proper process to achieve its goals. Also, it helps in aligning all the stakeholders with each other and also helps them with the proper planning of different aspects. It also helps in managing things effectively and with fewer resources.

This governance is not just about legal issues. But it is entirely about how you manage the digital transformation process. It is a set of rules and processes to follow to make things happen in a better way.

What Is the Role of Digital Transformation Governance?

The role of digital transformation governance is very important when it comes to achieving the goals. For example, if you are planning to implement digital transformation in your company. Then, digital governance can help you to identify the different aspects which you need to focus on. 

It can help you to identify the different hurdles which you may face during the process and also help you to solve them effectively. It can also help you in managing all the internal and external stakeholders effectively and efficiently. There are many things involved when it comes to digital transformation governance.

Let us see what all they are:

  • helps in aligning different internal stakeholders with each other.
  • aids in identifying the team leaders who will lead the team, who will be responsible for what, etc.
  • helps in managing external stakeholders like customers, media, investors, etc., effectively.
  • it also helps in dealing with them efficiently when there is any kind of problem or confusion during the process of digital transformation.
  • helps in managing risks effectively during the whole process, by focusing on how risks can affect your organization if not managed properly.
  • then, it helps in managing things like risks associated with technology, business risk, legal issues, etc., according to your organization’s requirements.
  • aids in managing budgets and expenses related to implementing the digital transformation successfully.
  • it also helps in deciding whether you need outside consultation or not for implementing digital transformation successfully or not.

Implementation Process

How can an organization practically implement this governance? First, you need to know your objectives clearly before starting this journey of implementing a proper digital transformation governance mechanism within your organization.  

Then, you should know what exactly you want from your IT department at present and also what you want from them at a later stage. This will help you identify whether your current IT policies are good enough or not good enough for implementing your required goals. Then, your IT policies should be updated according to your requirements. 

In following these, you can ensure robust digital transformation governance.

Change Management

Digital Transformation Management

Digital transformation management is an important control if you are doing the transformation process. But what is this? And how can you do it? To know more, keep on reading.

Digital Transformation Management

What is digital transformation management? It is an important control. The goal of digital transformation management is to lead, direct, and coordinate the transformation process. This is needed to ensure that the transformation process is planned and carried out in a way that supports the organization’s strategy, vision, and goals.

Digital transformation management is not something that you can do in your spare time. It requires expertise in

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  • digital technologies
  • business processes
  • organizational change management
  • project management
  • capacity building
  • and more

Many organizations are not aware of how important it is to have a plan when developing their digital strategy. You must know when to start the transformation process. But how do you know when it’s the right time? The answer lies within your strategy.

You can use digital transformation management in two ways. You can use it as a control to lead the whole transformation process, or you can use it as a management task to help with the planning and implementation of the control.

This management is also an important process if you want to achieve your digital goals. It will help you achieve your digital goals faster than if you were to do it on your own.

Digital Transformation Management Process

Digital transformation management can be done in different ways. But no matter which one you choose, some steps are similar. Here they are:

Step 1: Understand the organization’s vision, strategy, and goals

This is very important so that you will be able to align your plans with the organization’s plans. This step will also allow you to see if there are any gaps between what is planned and what needs to be done.

Step 2: Set the objectives

This step will determine how management will be carried out. You need to be very specific about it because too many objectives mean too many plans. And too many plans mean confusion among the employees.

Step 3: Build the plan

Now it’s time for action! You need to make sure that your plan is aligned with the organization’s vision, strategy, and goals. You don’t want it to contradict them. Further, you also need to see if any gaps need to be addressed first before moving on with the plan.

Step 4: Analyze the results

This is an important part of management because it will show you how well your efforts have been working so far and give you ideas on how to improve your plan or come up with another one if needed.

Step 5: Evaluate

After analyzing, now it’s time for evaluation. Based on what you learned from analyzing, you can decide if your plan still needs improvement or if it’s already good enough. If there are still some pieces missing, then go back to step 3 and build another plan.

In Conclusion

So, what’s the takeaway from this? It’s important to have a plan when doing digital transformation management. So, you need to set goals and objectives.

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Digital Transformation Enablers

What are some digital transformation enablers that are helping companies with their transformation efforts? Why do you need to have these enablers? Find out more below.

Digital Transformation Enablers

Digital transformation is not a walk in the park. You will need to have some digital transformation enablers to get the job done. Here are some digital transformation enablers that can help you with your digital transformation project.

  • SaaS. Software as a Service is a popular model that allows you to rent software rather than own it. This is a cost-effective solution that will help you focus on using the software rather than maintaining it.
  • Cloud. Cloud computing allows you to rent servers and other computing hardware from a provider, instead of owning your own hardware. This way, you only pay for what you need, not what you use.
  • Big Data & analytics. Big data is the new buzzword in the information technology industry. Also, big data refers to large volumes of unstructured data that can be analyzed to reveal patterns, trends, and associations. This data can be used to improve decision-making.
  • Social Media. Social media is another digital transformation enabler that businesses are using to build customer relationships, generate leads and promote their products and services.
  • Digital marketing automation. This is a software tool that automates your digital marketing efforts, which can save you time and money.
  • Cloud-based business intelligence (BI). BI lets you collect, store, analyze and share data online. You can also use it to segment your customers into smaller groups. 
  • Mobility & BYOD. Bring your own device (BYOD) means letting employees bring their personal devices to work instead of using company-issued devices. Businesses are now allowing employees to use their personal smartphones for work purposes. With mobility, businesses can access important information from anywhere at any time.

Digital Culture is a Key Digital Transformation Enablers

Aside from what is listed above, did you know that digital culture is a key enabler when it comes to digital transformation?

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To create a successful digital transformation, you need to have the right digital culture. You need to have a culture that encourages participation, engagement, experimentation, and risk-taking.

Why is this important? Remember, your employees are the backbone of your business. They are the ones who will help you accomplish your mission. If they are not included in the process, you can’t expect them to be motivated and engaged.

To create a successful digital transformation, you need to have the right digital culture. You need to have a culture that encourages participation, engagement, experimentation, and risk-taking.

Digital culture is not just about hanging out with friends on Facebook or watching funny videos on YouTube. Digital culture is about changing how you communicate, interact, and collaborate. If you want to create a successful digital transformation journey for your business, then you need to have the right digital culture.

Last Words

Digital transformation is not an easy task. You need to have the right strategy in place if you want to succeed. When starting your digital transformation project, make sure that you have all of these enablers in place before you start making changes. It will save you time, money, and frustration in the long run.