What is a digital transformation vision statement? Do you know why it is important to have one? Also, do you know how to make one? Let us find out by reading below.
Digital Transformation Vision Statement
A digital transformation vision statement is a statement that can explain the reason why a business is undertaking a digital transformation and what it hopes to achieve. These vision statements are made by decision-makers. So that everyone involved in the digital transformation process will know what the vision of the transformation is.
Further, they also provide staff with a clear picture of where the company is heading. This means that everyone knows how digital transformation will change their job and how they can contribute to it.
When creating such a vision statement, business owners must consider the following:
- Why do you need one?
- Who will create it?
- What features should it have?
- How should it be communicated?
- Finally, how will success be measured?
How To Make A Digital Transformation Vision Statement
The definition above gives some details on how to make a vision statement but it is not enough to give you a clear idea of how to do this. Let us see below how you can make a digital transformation vision statement in detail:
Why Do You Need A Vision Statement?
Before creating a vision statement, business owners must know why they need one in the first place. In simple terms, they need it because they want to show their staff what they are doing and why they are doing it.
So, this means that they want their staff to be involved in making decisions relating to digital transformation. And therefore, motivate them to contribute more towards the success of the company’s business operations.
They also want their staff to feel motivated about working for them because they are involved in making critical decisions that affect the company’s future.
Who Will Create It
Vision statement creation is usually done by senior management or by someone who has enough knowledge about the digital transformation process. However, as this person may not always be available, other relevant managers can also participate in making these statements.
What Features Should A Vision Statement Have?
The features of a vision statement depend on its purpose. For example, if you want your employees (and customers) to understand how the transformation will help your company save money, reduce budget allocation, and improve productivity then you should make your vision statement reflect these things.
Further, if you want them to see how your company’s reputation will improve through this transformation then you should show them where customers’ testimonials can be found online. Or display statistics on how well your business is doing now compared to before this process began.
Digital Transformation Vision Statement: Conclusion
As you can see, making a vision statement is not something easy to do. It is one of the most difficult tasks for any business owner because it requires a lot of planning and research. So, are you ready to make one for your company?