What is driving digital transformation? What are the things that make or break an organization’s transformation efforts? If you want to know the key drivers, then keep on reading.
What Is Driving Digital Transformation?
To catapult a digital transformation, companies need various drivers that will accelerate their digital transformation. These drivers need to be aligned with each other to create a powerful digital transformation engine.
The drivers are divided into four categories: People, Tech, Processes, and Culture
People drive digital transformation. Employees are the backbone of any organization. They are the ones who change the culture, set the standards for processes and technology, and make things happen. If the employees are not bought into the transformation journey, then it’s doomed to fail.
Digital transformation begins with employee engagement. This is where people are excited about the changes that are happening in their organizations. They feel empowered to make change happen at a faster pace. It is the beginning of a new culture for an organization.
When employees feel part of the digital transformation journey, the success rate of digital transformation increases.
Digital transformation needs a catalyst to get people engaged. This catalyst may be a new CEO, a new project that is being championed by a senior leader, or a new service that was launched that employees can relate to.
Tech is the next driver of digital transformation. Also, tech is the tool that will help your organization reach its desired state. It can be either hardware, software, or cloud services. It is the technology that makes your organization work at higher speeds and with more accuracy.
Digital transformation can be accelerated when you have the right tools in place to make things happen. For example, if you want to transform customer service operations to make them more personalized, then you need predictive analytics in place to make smarter decisions in real-time. If it is agile development methods, then you need tools like continuous integration and continuous delivery for better quality software with fewer defects and quicker delivery cycles
Processes are what define how an organization operates. It is how they do regular activities like paying their employees or delivering products/services to customers. Processes are also very critical when it comes to digital transformation.
Processes need to be redefined for an organization to move towards digital transformation. They need to be streamlined so that they are leaner and more productive than before. If your processes are not up-to-date, then you might find it difficult to quickly adapt to changes in the market and deliver high-quality digital services for your customers
Culture is the third driver of digital transformation. Also, culture defines how employees at an organization interact with each other, how they perceive change, their mindset towards learning new things, etc. A strong culture doesn’t just keep people together but also helps them flourish in an organization’s digital transformation journey. Culture helps people innovate better ways of doing things by reducing bureaucracy and making things happen faster.
Are These Driving Your Digital Transformation?
In conclusion, digital transformation cannot succeed if it is not bought into by all levels of an organization. If you have one of the drivers in place, then you are well on your way to succeeding in this journey.